How to pick the perfect foundation color | iConceal by Image Skincare
Buying makeup products can seem like a hassle if you don’t know your way about it. Most beauty influencers and makeup gurus will tell you that the right foundation would make or mar your entire makeup. You deserve to have a fully glammed face that also matches the color of your neck, and we are here to give you all the information you need.
First and foremost, when it comes to choosing the right foundation for your skin, the most important factor to consider isn’t the brand. No, it’s your skin tone, and the often-overlooked undertones of the skin, that you have to prioritize while making that purchase.
Even though this might seem like the most obvious cue, some people still get it wrong. Swatching foundation on your forearm which is shades lighter than the skin on your face won’t be of much help. Instead, try them out on your face or chest for the best match.
It’s okay if it’s not your exact match, it can be lighter or darker, and this is where the undertones come in. warmer complexions would benefit from yellow or red undertones while lighter undertones like pink or blue will be better for people with cool complexions.
Secondly, with lots of things on the ground to mule over when making this tough decision, ruling out the skin tone and undertones gives room to contemplate other decisions such as the texture of the foundation, the coverage and finish, as well as the feel of the foundation.
For this part, you’re thinking of your day-to-day activities, makeup needs, and yes, your personality. If you’re not so much into makeup, then you probably do not need a full coverage foundation. Those are for the glam girls. Pick something more light-weight and less creamy if you’re going to be out all day, hustling and bustling without a care in the world. If you don’t want to be stuck doing mid-day touch-ups, then go full or medium coverage foundations.
Next, thing to have in mind after the type of foundation is your skin type.
The brand of the foundation might play a role here because some brands make products for certain skin types.
If your skin is oily, you want to avoid oily foundations or using products that would clog your pores. That means you would go for foundations with a matte finish, while the dewy look would suit someone with dry to normal skin better, as they need the extra hydration.
For more mature skin, beauty gurus say a satin finish is the best bet. This is because the matte or dewy foundations could accentuate the flaws on the skin and make the fine lines and wrinkles more visible. And we don’t want that because we’re using these foundations for no other reason but to look flawless, right?
Finally, you have to remember that the season and weather can affect the tone and color of the skin. As the months go by and the season change, so does your skin. So, consider your skin’s needs at the moment when making any foundation purchases. The skin tends to get warmer and darker by summer (hello tan lines!) and you might want to put that into consideration, as well as the needs of the skin during winter, spring, and fall.
Pro tip: Don’t miss out on sample sizes when buying from stores and virtual try-on tools while shopping online. These help you see how the foundation could work before deciding to commit to it.
Having this in mind, hope your next foundation shopping is a smooth sail.