Diversion refers to when unauthorized sellers sell products outside of the authorized distribution channel. This can be risky for consumers as the products may be counterfeit, diluted, expired, or pose a risk of contamination. Supporting small businesses is important as they often research and offer unique products tailored to specific needs, while also contributing to vibrant communities and local economies. Shopping at small businesses provides a broader range of product choices and ensures that important decisions are made locally.

Read More