Why shopping small matters for local businesses... and what is Diversion?
Why Shopping Small Matters for local businesses… And What is Diversion?
Diversion occurs when an unauthorized seller sells a product outside of the authorized distribution channel.
Diversion and small businesses:
Many companies have exclusive agreements with authorized sellers or consultants to sell their products. These companies also have policies against product diversion and unauthorized online sales. These benefits marketing efforts, guide consumers to the right place to purchase the brand and makes it easier for sellers who distribute their products.
Without these guidelines from the authorized brand, small businesses and consumers can face difficulties.
Why is diversion a risk for the consumer?
Diverted items can be counterfeit, cheap products refilled into high-end bottles, diluted formulas, or expired formulas that won't perform as expected. This can also put the consumer at risk of contamination and allergic reactions.
Red flags in Diversion:
Products priced very low to attract buyers
Unauthorized vendors hiding behind confidentiality agreements
Not authorized by the brand to sell products
Why is it important to support small businesses?
We have all witnessed the impact of the pandemic, which emphasizes the urgent need to rally and support businesses that contribute to our communities.
The skincare and cosmetics markets offer countless choices. In this case, many small beauty skincare businesses have conducted research to find suitable brands that cater to their specific market of consumers. That's why it's important to discover these businesses with unique products tailored to specific skin tones or conditions, so you can find your next go-to moisturizer or serum.
While the need to support small businesses is evident during this time, the benefits of shopping small extend beyond the present.
Here's why shopping at small businesses is beneficial to you, your communities, future generations, and the local economy:
It strengthens communities by sustaining vibrant town centers and street-front locations.
It connects neighbors through economic and social relationships and contributes to local causes.
Local ownership ensures that important decisions are made by people who live in the community and understand the impacts of those decisions.
Compared to chain stores, locally owned small businesses recycle a larger share of their revenue back into the local economy, enriching the entire community.
A multitude of small businesses, each selecting products based on their own interests and the needs of their local customers, guarantees a wider range of product choices.
At Beautiology
We know your partners, kids, and pets’ names. We’ve been through the good and bad. At Beautiology offer Skin Assessments and Memberships for direct access to experts in the industry versus the next influencer or TikTok trend (which are almost never helpful)! We want your skin to be healthy and balanced. With our results-driven skincare and holistic bespoke approach, we've had over 100+ skin transformations, and ain't nothing stopping us now!